The energy of your business pivot: How it stacks up for your client
With the challenges in the business world at this unprecedented time there is a lot of talk about pivoting our business to create greater opportunity. Whilst this can be a fabulous time to take stock and decide on future direction, the energetic resonance behind our decisions needs congruency to stack up and be embraced by our clients.
If we approach a business pivot through the energetics of government shut down, panic, fear and scarcity, our client base will likely pick up on it and be attracted only if that energy is a vibrational fit with theirs and attractive to them.
Times are changing, and rapidly.
This is a time where people are starting to awaken to a new way of marketing and communicating. Where social media is, and was, flooded with pictures of fake wealth, fake people, get rich quick funnels, self improvement must haves and a myriad of other business offerings, things are going to change. Highlighting lack, the need to get ahead and promising success for very little effort will no longer be the marketing go to. People want and need connection - real connection.
Consumers are questioning and desiring more substance, more alignment, more congruency and more authenticity in the services they employ. They want to feel loved, held and nurtured.
Can you answer the call?
We are being called to connect into our heart space, and look for a direction that lights us up in our work. We need to communicate our business' soul - the vision, mission and heart of our service. When we do the results are staggeringly different.
People can't help but want to come on the ride with you, to taste your offering, to benefit from your service and to connect with you authentically. They will actively seek that which resonates with their desires and find a vibrational fit. There truly is no competition as we each have our own unique vibrational signature.
Think of what lights you up, what sets your soul on fire, what problems you love solving for people and why, and you'll be closer than ever to your business purpose.
Consider how you can be of service at this time, to yourself, to your clients and to society. And don't forget to add value! All this supercharges the effect of our communication and helps us break through to the right audience despite the current noise.
Will your pivot be a graceful glide into the future of heart centred, soul based entrepreneurship and business abundance? Will you be of genuine service to your clients?
Note - If you are in fear mode and pivoting due to scarcity and concern, consider working with someone to shift money beliefs, self imposed limitations and to get to the bottom of what is holding you back from following your path of true abundance, service and alignment with your Highest Good. Your heart, soul and bank account will thank you.